PR Shouldn’t be overlooked!

As the name suggests, public relations (PR) for athletes describes the process of building media relationships with sports journalists and getting publicity for individual athletes and sports teams through earned media channels, both online and offline.

When owning a business or brand, the essential factor is to develop brand awareness tell your brand’s story. We explored the concept of brand awareness and how to be intentional in developing your story in a previous article. This, in short, is the role of PR. While many believe that PR isn’t necessary with the rise and influence of social media and online communication platforms, that couldn’t be farther from the truth. Social media is an essential component of an overall business strategy, but it doesn’t take the place of traditional PR.